We, as human beings, always crave for something substantial. We don’t want to settle for mediocrity. Things start to look odd and monotonous if we don’t innovate or accept new style of doing the same things. Same is the case with most business.
Business, actually, have to keep on challenging themselves and keep moving forward, from the last point they achieved.
Innovation is thus, the only solution. A new way to do business or a simple approach can work wonders when you are terribly pondering over something, or stuck at a particular not-so-happening thing.
We have so many examples of businesses that changed their approach for target customers, which in turn changed the perception of the people. Take for Instance, Vodafone. It was all going good for them when they had an ad featuring a child and a pug (dog). The message was good, ‘Vodafone reaches everywhere’.
Still, halfway they lost it. When other companies like airtel, Docomo and even Idea, were innovating and capturing audience’s interest, Vodafone, continued with the same theme. It was only when they switched to Zoo-zoo concept they grabbed some eye-balls and their loyal customers back.
Thus, thriving hard and constantly asking yourself ‘how can I improve my services/working style? How can I better my outputs? Will help you get the most needed answer for change. Small steps taken towards goals, towards betterment, will definitely yield in to success.
While some one may argue, why change when we are at top and doing well? The answer is, ‘you need to innovate and perhaps keep changing, so that you continue to be on top’. Stability only comes to stable things and while we are moving, we have the opportunity to innovate.
Let me list 3 positives and 3 negatives of not innovating.
Negatives of Not Innovating:
1) Same Old approach: Same old approach may definitely have done good to you in the past, but it is not necessary that it would also do good in the future. Everything around us is changing. The people, the way we do businesses, so you have to be smart and innovative.
2) Taking Things Easy: It is human behavior, to settle down with something that you are convenient with, but this is where we start taking things for granted. Businesses can’t afford to lose any of their clients or any project. They have to be on their toe to seal every opportunity that comes their way. Taking things granted means, taking even customers for granted, something not acceptable in this competitive business environment.
3) Inconsistency: When doing business, it is very important that we have an eye on growth and one thing that deters growth is our inconsistency. Inconsistency is the by-product of neglecting important things, unreceptive to taking risks. Thus, taking calculated risk and venturing in to new ideas will mark a journey towards growth.
Positives of Innovation:
1) Novelty: Novelty always attracts customers. If you are different and promising to do things differently you are sure to get new clients. Obviously, the core of producing quality while inventing a new strategy is very important.
2) Driving Force: Innovation surely drives you. It is the passion of doing things in a new a way that keeps your interest intact. This is a great driving force. Even the customers that approach you will feel good because you are feeling good for them and the business.
3) Profit: When inconsistency and lack of
innovation deters your growth, certainly innovating the way you work will help you be on your toes and be alert of the changes around you. It is bound to lead you to profit and thus help you grow as a business entity.
Innovation thus has powerful implications on the way you work and the way you lead your business. Innovation is therefore, mandatory!
